London, 26 September 2024
The venture builder drives value and innovation in the metaverse. With its premier metaverse infrastructure venture, MSquared, Improbable yesterday turned the vision of a connected digital world into a tangible reality, demonstrating how economic potential can be unlocked with empowered businesses in a decentralised environment.
Herman Narula, CEO of Improbable, declared: “Interoperability is the cornerstone of the metaverse economy. By enabling seamless interaction between platforms, weʼre not just expanding technological capabilities; weʼre redefining how businesses, creators, and users engage across digital worlds. This shift is creating unprecedented opportunities for value creation and shared IP in a secure, decentralised framework.ˮ
• A Technological and Economic Breakthrough
Improbableʼs MSquared addresses some of the most complex challenges of the metaverse with a systematic approach to interoperability and digital rights management. Its advanced tech stack, including the innovative Metaverse Markup Language (MML), enables the integration of diverse digital assets across multiple environments. This allows businesses to develop and share IP assets while maintaining complete control and security, ensuring that brand and intellectual property remain protected.
“MSquared technology is a game changer for businesses of all types, whether traditional or web3,ˮ said Rob Whitehead, Chief Product Officer of Improbable. “The recent demonstration with a Bored Ape avatar appearing in MLBʼs Virtual Ballpark is just one example of how our technologies manage complex assets across environments—from ownership verification to permission handling with ease. By providing a secure and scalable framework, MSquared enables any business, regardless of industry, to unlock the full potential of the metaverse.ˮ
• Building Value Through Strategic Partnerships
Improbableʼs network of partners reads like a whoʼs who of industry pioneers. By collaborating with leading innovators in sports, music, and gaming, it is creating a thriving ecosystem that offers limitless opportunities for founders and entrepreneurs to build, scale, and monetise their digital ventures. The success of these partnerships is a testament to Improbableʼs commitment to building a sustainable metaverse economy where value can be created, shared, and protected.
• The Future of Digital Economies
As the metaverse continues to evolve, the infrastructure, standards, and features built and made available throughout the Improbable portfolio play a critical role in shaping the digital economies of tomorrow. “This is just the beginning,ˮ said Peter Lipka, Chief Operating Officer. “The ventures we are supporting today are laying the groundwork for the digital economies of the future. By fostering innovation and collaboration, we are ensuring that businesses, creators, and entrepreneurs have the tools they need to thrive in the metaverse.ˮ
Media contacts - Marineboulot@improbable.io