Cookie policy
Last Revised: 5 December 2025
Cookies are small text files that are stored on your computer or mobile device. We use cookies on our website and other online services to collect information that helps us to remember your preferences, improve your user experience and to tailor the adverts you see to those that are most relevant to you.
We also use other forms of technology which serve a similar purpose to cookies and which allow us to monitor and improve our sites and online services. We use these in connection with cookies to help operate our websites and emails and collect information about online activity. When we talk about cookies in this Policy, this term includes these similar technologies.
This policy explains the different types of cookies we use and how you can control them.
If you have any further queries, please contact us at privacypolicy@improbable.io . Please see our Privacy Policy for more information about how we use your personal data and to exercise your rights in relation to your personal data.
1. What cookies do we use and why?
We use three different categories of cookies.
Strictly Necessary Cookies. These cookies are essential to the operation of our services. Without these cookies, the services in question would not work properly (e.g. you wouldn't be able to navigate around the site or access certain types of content). These cookies cannot therefore be turned off.
Functional Cookies. These cookies provide you with a better browsing experience based on the choices you make. We use these cookies to remember which account you used to sign into our Services, and what choices you make such as the country you visit our website from, language and search parameters. These can then be used to provide you with an experience more appropriate to your selections and to make the visits more tailored and pleasant. Functional cookies are only set if you click “Accept all” on our cookie banner.
Performance Cookies. Performance cookies, which often include analytics cookies, collect information about your use of our services and enable us to improve the way they work. For example, performance cookies show us which are the most frequently visited pages on our website, allow us to see the overall patterns of usage, help us record any difficulties you have with our services and allow us to count the number of unique and returning visitors. We also use cookies to help you navigate within our website and travel back to pages more efficiently. On improbable.io, performance cookies are currently limited to Google Analytics 4 and are only set if you click “Accept all” on our cookie banner.
2. Changes to this cookie policy
We may change this Cookie Policy at any time, please take a look at the “Last Revised” date at the top of this policy to see when it was last revised.