We initiate and develop new businesses in frontier ecosystems like AI, web3 and the metaverse. Drawing on over a decade of experience in distributed systems, building metaverse infrastructure and virtual worlds for major brands, we help founders and entrepreneurs turn their ideas into a useful reality through entertainment, social experiences or enterprise applications.
Find out about the latest projects powered by Improbable below, or read more about venture building, our portfolio and our tech.
The MLB Virtual Ballpark brings the thrill of attending live baseball to anyone with an internet-connected device. It features industry-leading scale, bandwidth and rendering capabilities, and Gameday 3D – an immersive 3D representation of the game synced to the streamed live broadcast. For the September 2024 season, the Virtual Ballpark added private fan parties and a digital merch store, and in one special game highlighted MSquared’s interoperability tech by inviting Bored Apes to be present using their avatars.
Jitter transforms Twitch streams into interactive playgrounds where viewers don’t just watch – they play, using Twitch commands or by directly joining the action inside of a virtual world. In the latest event, a mind-bending 2,400 players dove headfirst into the same game, at the same time, for a colossal, chaotic and utterly bonkers session of ‘catch the runner’, where they could vote on the powers to give their favourite streamers and unsportingly blow up bridges with emotes!
The latest massive multiplayer Edison experience was a three-day event created for Forgotten Runes Wizard’s Cult. It was might vs magic as warriors and wizards battled for supremacy in a spooky world filled with collectables. This followed other fire events that blend aspects of gaming, live streams and cutting-edge tech, including chill block-builder Summercrush and Space Race, a thrilling zero-g time trial in a dazzling universe of abstract digital art.
KosmoPop brings K-pop fans together to connect with their idols and experience spectacular events, along with helping artists to quickly reach and engage a global audience. The debut event celebrated Twice’s new EP, With You-th – a five-day build-up of streaming and chat that culminated in a metaverse party full of singing, dancing and virtual glowstick oceans.