We initiate and develop new businesses powered by our technologies to make the metaverse a useful reality through entertainment, social and enterprise applications and use cases.
Improbable leverages gaming expertise, blockchain and AI to develop breakthrough metaverse technologies
We design, build, operate and service metaversal experiences and entire worlds for brands, helping them drive new business and revenue.
Launched in July 2023, MLB’s Virtual Ballpark brings the thrill of attending live baseball to anyone with an internet-connected device. It features industry-leading scale, bandwidth and rendering capabilities, and Gameday 3D – an immersive 3D representation of the game synced to the streamed live broadcast. Virtual Ballpark added further new features for weekly matches in September 2024, including private fan parties and a store for digital merch.
Our latest week-long massive multiplayer Edison experience, blending aspects of gaming, live streams and cutting-edge tech, was a chill block-building competition where everyone created amazing villas, sand sculptures and treehouses in the metaverse. This followed other fire events, including ‘basketbrawl’ free-for-all ‘Cityshots’ and ‘Space Race’, a thrilling zero-g time trial in a dazzling universe of abstract digital art.
Debuting in February 2024, KosmoPop brings K-pop fans together to connect with their idols and experience spectacular events, along with helping artists to quickly reach and engage a global audience. Our first event celebrated Twice’s new EP, With You-th – a five-day build-up of streaming and chat that culminated in a metaverse party full of singing, dancing and virtual glowstick oceans.
In October 2023, Victory League teamed up with Global Fan Network for two exciting virtual events. Fans took on wild challenges, from wrangling mascots to interactive quizzes. This followed the epic August 2023 ‘Game4Ukraine’ watch party, with exclusive commentary, celebrity matches, and support for school rebuilding in Ukraine.